Conceal, Sculpt, and Highlight -

Conceal, Sculpt, and Highlight Your Face With Pure Match Liquid Concealer

PureMatch Liquid Concealer is an all over, multi-tasking concealer with weightless coverage and a soft matte finish. Use it to conceal, brighten, and define while nourishing the skin and delivering natural-looking coverage. It can be used as an under-eye concealer, blemish concealer, or an allover concealer! PureMatch is packed with skin-loving ingredients to help soothe, soften, and support skin’s hydration. Indian Dammar conditions skin and supports skin’s elasticity while Prickly Pear soothes, softens, protects, and delivers hydration, making this the perfect concealer for mature skin or dry skin. This unique formula also contains a proprietary blend of oils and waxes protect the skin and prevents trans epidermal water loss. These 16 true-to-skin shades help you to conceal imperfections, brighten the high points of the face and define your features for a more perfected, lifted and defined appearance.

What is PureMatch Liquid Concealer?

Finding Your Perfect Concealer Shade Match

With 16 shades available, it can be tricky to find your perfect shade match! Here are some tips from our Global Makeup Artist and Educator, Nechelle Turner.

Using our simple “Match and More” speed matching chart, identify your skin tone depth.
- The categories are: Fair, Light, Light to Medium, Medium, Medium to Dark, Dark, Deep, Deeper.
- Please visit our product page for PureMatch and visit the “Match and More” chart that shows the different skin tone categories.
Now that you’ve determined your skin tone depth, simply look at the conceal column of the chart. Each shade will have an N for neutral or W for warm after the number, describing the undertone. Choose the concealer shade which best matches your skin tone depth and undertone.
Ready to brighten? Simply slide over to the brighten column and choose your shade and undertone to find the perfect brightening concealer shade for you.
Would you like to define your features and contour with concealer? No problem! Suggested shades for defining and contouring are under the define column.

*Please remember these are suggestions if you are looking to go brighter or deeper in any category, these true-to-skin shades make it easy to tap into your inner makeup artist so have some fun.
If you’d prefer to get hands-on help with your shade match, don’t hesitate to email our Beauty Advisors at BeautyAdvisors@janeiredale.com or visit a partner location to be shade matched in person.

How to Apply PureMatch

Choose the PureMatch Liquid Concealer shade that best matches your skin tone to conceal imperfections, even out skin tone and mask discoloration. Use the tip of the applicator for targeted application, like concealing blemishes or small areas of discoloration. For larger areas you want to conceal, lay the applicator flat and apply a swipe of product to the face. For a more precise application, use the Camouflage Brush to blend. For all over concealing, use the Blending/Contouring Brush to blend and camouflage.

To use our PureMatch Liquid Concealer as highlighter, apply your brighten shade in the inner corner of the eyes, on the tops of the cheekbones, in the center of the forehead, in the center of the chin and down the bridge of your nose.

The key to using our PureMatch Liquid Concealer as contour, is to use a shade that is deeper than your complexion to sculpt and create definition. Apply this shade on the temples, on the sides of the nose, under the cheekbones and under the jawline. Then, blend it out with a Blending/Contouring Brush.

We hope you’ve learned everything you need to know about our NEW PureMatch Liquid Concealer and are ready to incorporate it into your Skincare Makeup System. We hope that you love it as much as we do!